“I adore a little summer shower, said I, with a deep, appreciative intake of the damp, salty air. It makes the world smell fresh and new.” ― Syrie James, The Lost Memoirs of Jane Austen
For anyone who has lived on the East Coast, you have a complete understanding of how fast a beautiful sunny day can turn into a torrential downpour in a matter of minutes. Therefore, one of the most essential items everyone utilizes is the umbrella. First originating from China in 11th century B.C., the umbrella was derived from the Latin word “umbra,” which means shade and was originally invented to provide just that. Throughout history, it was showcased as a symbol of nobility and religion. In the early 18th Century, the umbrella was commonly used in France for fashion as well as a sunshade and began to popularize across Europe. It wasn’t until 1705 that the umbrella was “waterproofed” using an oiled canvas to protect oneself from the rain. Fast forward to the industrial revolution when the umbrella was completely transfigured with the invention of the steel “u” shape, telescopic folding, and the conversion to the mildew and water resistant nylon canvas.
The transition to nylon also paved the way to utilize the umbrella for marketing purposes as the fibers are easy to print leading to the popularization of the now common golf umbrella. Businesses should not underestimate the importance of effective marketing tools. With most companies competing to get the latest and greatest gadget to help promote their business – although not a new concept – the umbrella is definitely one of the most effective and useful promotional tools. Most branding items become guilty of the “Happy Meal” toy mentality whereas the item gets a few minutes of excitement, then is thrown in a drawer – if not the trash. Whereas an umbrella can be used year round and your logo is proudly displayed in a unidirectional method to help spread your brand name far and wide.
Contact Signet Screen Printing and Embroidery and choose from our many varieties of umbrellas to customize and get your brand name out on the streets today! Reference our blog and receive 25% off* your umbrella order!