Thinking of purchasing a vehicle wrap for your company vehicle or fleet? You’d be making a wise investment with your advertising dollars.
Only two-thirds of Americans read newspapers daily and are exposed to the ads contained within. However, 95% of Americans are drivers or passengers in a vehicle and are reached by outdoor media such as billboards, bus signage, taxi advertisements, bus/taxi stop posters, and vehicle wraps to name a few.
The Transportation Advertising Council, a division of Outdoor Advertising Association of America share from their research that vehicle advertising generates between 30,000-70,000 daily impressions.
Even small companies benefit as no other form of advertising comes close to the cost per impression of vehicle wrapping. Whether you are driving your vehicle daily or its parked along a busy street it will draw attention with a colorful, eye-catching wrap or graphics.
Vehicle wrapping is an extension of your branding. The more people who see your logo, slogans, products or services will associate your name with their future needs.
Wraps encompass full wraps, covering the entire vehicle, or just a partial wrap where one-quarter, one-half, or three-quarters of the vehicle is covered by vinyl and the rest may or may not have some vinyl lettering applied.
Professionally installed and removed wraps also protect your vehicle’s paint from minor scratches and sun exposure over its lifetime.
For more information on outdoor media statistics, please visit oaaa.org, Arbitron, Inc., signindustry.com.
Stop in or call (800-787-8337) our sign and vehicle professionals to discuss your future vehicle wraps or lettering.